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SEO blog articles by Tod Lock and other authors.
In March 2024, thousands of pages of Google’s API documentation on search ranking were leaked on GitHub. By May, these documents were authenticated and analyzed, revealing discrepancies between Google’s public statements and its actual practices, such as using click-centric user signals and domain authority for ranking.
SEO isn’t dead; it’s evolving. Discover how to keep your content in the spotlight amid generative search shifts. Click to learn the strategy for future-proofing your organic traffic.
Perplexity.ai, an AI-powered search engine, has secured millions in funding from a venture capital company and Jeff Bezos. It aims to rival Google by offering a free version running on ChatGPT 3.5 and a $20 per month Perplexity Pro, providing access to ChatGPT 4-driven answers and other advanced features. But what does this mean for SEO?
The antitrust trial against Google is the most significant in decades. The government’s case centers on its exclusive deals with smartphone makes and carriers to make it the default search engine. Google’s CEO defended these partnerships, especially with Apple, as integral to their success. Despite options, Google dominates Internet searches and digital advertising, which accounts for 80% of Google’s revenue. The outcome of the trial could force profound changes in search engine choice, advertising, and potentially lead to Google’s breakup.
As the U.S. Department of Justice and 49 states sue Google over antitrust violations, emerging AI-powered chatbots like ChatGPT and Bing Chat, along with Google’s own Bard, are transforming the search landscape. These technologies offer direct answers, challenging Google’s ad revenue model and potentially making the anti-trust case moot.
Bard writes a blues song about the woes of SEOs in the age of generative search results. Image generated by DALL-E.
This article examines the rise of buying and collecting digital artwork known as NFT, or non-fungible tokens. Tied to the same blockchain technology used for cryptocurrency like Bitcoin, is it a fad, or here to stay? How will NFT impact buying, collecting and selling digital artwork? What about authenticated digital copies of fine art paintings? Will blockchain disrupt the fine art auction industry? Read more…
Does Wikipedia Help SEO? While Wikipedia can send referral traffic and convey trust, it doesn’t help SEO directly because of their nofollow backlinks.
Case study of how SEO drives qualified traffic and boosts conversions for sporting goods website.
This articles answers the questions “what is blockchain”, and “does blockchain impact SEO?”.