Will Generative Search Results and LLM Chat Kill Google’s Monopoly on Search?

stealing slices of Google's pie

As the U.S. Department of Justice and 49 states sue Google over antitrust violations, emerging AI-powered chatbots like ChatGPT and Bing Chat, along with Google’s own Bard, are transforming the search landscape. These technologies offer direct answers, challenging Google’s ad revenue model and potentially making the anti-trust case moot.