Tod Lock
Irving, TX
Tod@TodLock.com
SUMMARY
- 18 years of experience in high-tech marketing, sales, sales support and training, proposal writing, and consulting positions.
- Bachelor of Science Degree, majoring in Marketing
SKILLS
Marketing, Loyalty Programs, SEO, SEM, Mobile Marketing, Short-code, Social Media, Online Advertising, Google Adwords, Web Writing / Blogging, Promotional Campaigns, Events
RECOMMENDATIONS
View on LinkedIn www.linkedin.com/in/todlock
Tod is a detail-oriented, educated and dedicated person. His commitment to the customer needs and his focus on delivering excellence makes him an asset to any organization. Roya Kojouri, SQL DBA
I worked with Tod at both Comercis and NEC and was contiuously impressed with his contributions to our projects. His leadership and vision was critical to delivering the right solution the first time. I would be eager to work with Tod again in the future. Chris Rajczi, Senior Application Engineer
You are really good at this marketing stuff Tod. I have met a lot of marketing people and until meeting you never really thought much of marketing people. Your attention to detail, creativity and execution of events is truly exceptional. Joe Harris, National Channel Manager
There is no doubt that Tod has proven himself to be a knowledgeable and solutions-oriented resource. He is very engaged and very receptive to offering input and suggestions. Tod is a valuable asset to our team and company! Steve Brown, Manager of Publisher Marketing
WORK EXPERIENCE
Marketing Consultant
Echo Daily | www.EchoDaily.com
Provide mobile marketing, short-code, loyalty program, credit card and check processing, web development, coupons, traditional marketing vehicles and financial services to small and medium size businesses in the DFW, TX area.
Social Media Marketing Consultant
Social Sextant | Dallas, TX | A managed social network marketing company. Socialsextant.com
Advised clients in social network marketing best practices and blogging, developed social media strategy and presence, and executed integrated e-mail, SEO, and blog campaigns to generate leads.
Marketing Strategist
Software Spectrum, Inc. (Now Insight) | Plano, TX
Championed the marketing efforts for major software publishers including Microsoft, McAfee, Computer Associates, Symantec and Trend Micro. Developed and implemented marketing plans to produce over $1,000,000.00 per year in client advertising revenue. Created, priced and packaged new advertising and promotional vehicles, and implemented marketing plans through various media including web, print, direct mail, sales education, telemarketing, case study development, promotional items, trade show attendance, sales rallies and sales incentives
Product Marketing Manager, Services
NEC Business Network Solutions | Irving, TX
Promoted, packaged, branded, bundled and priced professional and technical service offerings for both data and voice network platforms. Developed interactive web-based training program for nationwide sales force to accurately measure product/service learning and knowledge. Designed interactive web-based security self-assessment for brand association and need recognition.Developed web, intranet, and hard copy sales collateral, marketing literature and field sales guides.
Sr. Business Analyst / Product Marketing Manager
Comercis.com | Southlake, TX
Performed pricing and promotions for start-up managed hosting and online yellow pages portal. For the NetCities.com division, responsible for branding, bundling and pricing advertising opportunities for on-line local news and yellow pages portal. For the ConnectASP Division, Defined marketing requirements and developed the sales and promotion plan including break-even analysis, revenue targets, and advertising budget to drive sales of managed data center hosting for start-up application service provider.
Marketing Manager, Technical Services
CompUSA Technical Services | Dallas, TX
Created and managed department to support distributed technical service sales opportunities with proposals, custom pricing, contract development, and interface to operations staff for implementation.Bundled, priced, branded, and promoted service offerings delivered nationwide.Wrote business case, promotional plan, and formulated pricing for CompUSA Year 2000 remediation service offering plus developed training curriculum for technical personnel and wrote customer sales literature.
International Sales Operations Manager
CompuCom Systems, Inc. | Dallas, TX
Developed relationships with international alliance partners to provide consistent PC procurement services to common multinational customers.Created and published international sales program with processes, tools, and instructions used by field sales force. Managed international inside sales team.Designed and implemented web system for global computer procurement (www.gsorder.com). Wrote User’s Guide and Technical Admin. Manual for system.Developed international business marketing program, wrote marketing content for Internet website, brochures, and sales proposals.
Proposal Manager
CompuCom Systems, Inc. | Dallas, TX
Supervised proposal coordinators and directed team members including contract specialist, pricing specialist and database personnel to respond to product and service sales opportunities for a large, corporate services integrator.
Account Executive
CompUSA | Dallas, TX
Sold computer systems, peripherals, software, accessories, and training programs to corporations nation wide.Facilitated corporate lease contracts, provided support to clients, and custom configured systems to meet clients’ needs.
EDUCATION
Bachelor of Science Degree in Business Administration majoring in Marketing.
Kansas State University | Manhattan, KS 1989
Varsity Track Team
