Resume

Tod Lock
Valley Ranch, Texas

EXPERIENCE

Social Media Marketing Consultant
6/2010 – Present Social Sextant, Dallas, TX

  • Advise clients in social network marketing best practices and execute integrated e-mail, SEO, and blog campaigns.
  • Implement web-based and social network marketing campaigns to nurture leads for clients.
  • Administer Google Adwords to increase conversions while decreasing budget.

Marketing Strategist
5/2004 – 11/2008  Software Spectrum, Inc. (now Insight), Plano, TX

  • Documented business requirements for clients’ web presence and work with developers to create interactive portals.
  • Created subscription-based advertising bundle for quarterly catalog and on-line companion that increased revenue 43% while adding value to both customers and vendor advertisers.
  • Integrated e-commerce with advertising vehicles to drive new customer acquisition.
  • Championed marketing efforts to penetrate customer base, as well as grow net new business for a select group of major software vendors including Microsoft, McAfee, Computer Associates, Symantec, Trend Micro, VMware and more.
  • Created, priced, and packaged new advertising and promotions vehicles for customer retention and acquisition.
  • Developed quarterly or annual marketing plans with each vendor to achieve revenue objectives.
  • Implemented marketing plans through promotional activities of various media including web, print, direct mail, sales education, telemarketing, case study development, public relations, promotional items, trade show attendance, sales rallies, sales incentives, and other promotional opportunities.
  • Coordinated and oversaw implementation of promotions using cross-functional in-house advertising agency creative staff, sales and business development, I/T, meeting planner, and web development, plus third-party vendors such as list brokers, advertising agencies, web hosting and development, telemarketing, direct mail houses, and letter shops.

Product Marketing Manager, Services
1/2001 – 12/2003  NEC Business Network Solutions, Irving, TX
Promoted, packaged, branded, bundled, and priced professional and technical service offerings for both data and voice network platforms.

  • Offerings included data network remote management, maintenance, network and security assessments, cable plant design, and PBX maintenance and monitoring plus converged applications solutions.
  • Controlled service offering portfolio and launch promotional activities to increase sales and market awareness of capabilities for multi-service network equipment and service provider.
  • Coordinated heavily with vendor partners for joint promotions, cross selling opportunities, manage co-op budgets, and produce market share and volume projections.
  • Championed portfolio of network security solutions including software, hardware, and professional and technical services.
  • Worked with cross functional teams of engineering, accounting, and legal to develop comprehensive new service offering programs targeted to existing customer base and identified market niches.
  • Developed web, intranet, and hard copy sales collateral, marketing literature, and field sales guides.
  • Developed interactive web-based training program for nation wide sales force to accurately measure product/service learning and knowledge.
  • Designed interactive web-based security self-assessment to drive brand association and need recognition.
  • Designed and implemented various promotions including mass mailings, special offers, web content, seminars, and specialty promotional products.

Sr. Business Analyst / Product Marketing Manager
2/2000 – 12/2000  Comercis.com, Southlake, TX
NetCities.com Division

  • Responsible for branding, bundling, and pricing advertising opportunities for on-line local news and yellow pages portal.  Advertising vehicles include web yellow pages listings, banner and tile ad placements, search engine keywords, website hosting, and custom web development.
  • Performed competitive analysis and target market segmentation.
  • Wrote terms of service and privacy statement for portal.
  • Developed promotion plan and budget (both web and traditional) for portal.

ConnectASP Division

  • Defined marketing mix and developed the sales and promotion plan including break-even analysis, revenue targets, and advertising budget to drive sales of managed data center hosting for start up application service provider.
  • Developed the sales model including direct, web, partner and channel sales.
  • Compiled competitive analysis and pricing comparison to define and price bundled offerings. Developed service contracts for offerings, created content for website, boilerplate, prospecting scripts and training reference for sales opportunities.
  • Targeted independent software vendors, web developers, ISP’s and VPN integrators as well as internal applications consisting of vertical web community commerce portals and website hosting.

Marketing Manager, Technical Services
3/1998 – 2/2000  CompUSA, Dallas, TX
Created and managed new department to support distributed computer technical service sales opportunities with proposals, custom pricing, contract development, and interface to operations for nation-wide implementation.

  • Developed department methodology, engagement process and staff positions.  Supervised project manager, proposal writer, and database administrator.  In first twelve months drove sales of over $5,000,000.00 in technical service revenue accompanied by more than $25,000,000.00 in hardware, software, and training revenue.
  • Bundled, priced, branded, and promoted service offerings delivered nation wide.
  • Developed marketing mix of offerings targeted to customer segments.
  • Worked heavily with channel partners and third parties to develop, win, and implement integrated PC service solutions.
  • Developed and published standard methodology for national technical project management used by CompUSA (B.E.T.T.E.R.).
  • Wrote business case and development plan, and formulated pricing for CompUSA Year 2000 service offering.  Conducted competitive and market research, developed training curriculum for technical personnel and wrote customer sales literature for Year 2000 service sales.
  • Managed Technical Services training conventions for 200 CompUSA Sales Managers. Designed theme, logos and promotional items, wrote and delivered presentations, testing, and accreditation.
  • Designed, wrote and coordinated production of sales collateral distributed nation wide.

International Sales Operations Manager
10/1996 – 3/1998  CompuCom Systems, Inc., Dallas, TX
Developed relationships with international alliance partners to provide consistent PC procurement services to common multinational customers.

  • Created and published international sales program with processes, tools, and instructions used by field sales force plus inside sales team.
  • Designed and implemented web system for global computer procurement (www.gsorder.com). Wrote User’s Guide and Technical Admin. Manual for system.
  • Developed international business marketing program, wrote marketing content for Internet home site, brochures, and sales proposals.
  • Wrote case study of Lotus Notes systems development published by Lotus.
  • Traveled to support outside sales force with customers and prospects.
  • Accounted for department funding and expenses, wrote vendor business plans, and collected vendor funding.

Proposal Manager
8/1995 – 11/1996  CompuCom Systems, Inc., Dallas, TX
Supervised the activities of proposal coordinators and directed team members including contract specialist, pricing specialist and administrative personnel to respond to product and service sales opportunities for a large, corporate services integrator of computer technology.

  • Developed multi-site, multi-line of business pricing development.
  • Interfaced with outside sales representatives, regional management, third-party partners plus customers and prospects to develop sales strategies.

Account Executive
2/1994 – 8/1995  CompUSA, Dallas, TX

  • Sold computer systems, peripherals, software, accessories, and training programs to corporate clients nation wide.
  • Facilitated corporate lease contracts, provided support to clients, and custom configured systems to meet clients’ needs.

General Manager
1/1991 – 2/1994  Cycle Spectrum/World Cycle, Dallas, TX
Increased sales and exceeded volume goals of full service retail bicycle stores. Ordered and merchandised stock, and created newspaper advertising.

  • Hired, trained and managed subordinates to assume management positions.
  • Wrote instructional book for cyclists sold throughout stores in chain.

EDUCATION

8/1989  Kansas State University, Manhattan, KS

  • Bachelor of Science Degree in Business Administration
  • Major in Marketing

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