2024 and the Impact of Generative Search on SEO
SEO isn’t dead; it’s evolving. Discover how to keep your content in the spotlight amid generative search shifts. Click to learn the strategy for future-proofing your organic traffic.
SEO
SEO blog articles by Tod Lock and other authors.
AI-powered Perplexity is Changing What it Means to Search the Web
Perplexity.ai, an AI-powered search engine, has secured millions in funding from a venture capital company and Jeff Bezos. It aims to rival Google by offering a free version running on ChatGPT 3.5 and a $20 per month Perplexity Pro, providing access to ChatGPT 4-driven answers and other advanced features. But what does this mean for SEO?
Revelations of Testimony in the Google Antitrust Trial
The antitrust trial against Google is the most significant in decades. The government’s case centers on its exclusive deals with smartphone makes and carriers to make it the default search engine. Google’s CEO defended these partnerships, especially with Apple, as integral to their success. Despite options, Google dominates Internet searches and digital advertising, which accounts for 80% of Google’s revenue. The outcome of the trial could force profound changes in search engine choice, advertising, and potentially lead to Google’s breakup.
Will Generative Search Results and LLM Chat Kill Google’s Monopoly on Search?
As the U.S. Department of Justice and 49 states sue Google over antitrust violations, emerging AI-powered chatbots like ChatGPT and Bing Chat, along with Google’s own Bard, are transforming the search landscape. These technologies offer direct answers, challenging Google’s ad revenue model and potentially making the anti-trust case moot.
Bard Sings the SEO Blues
Bard writes a blues song about the woes of SEOs in the age of generative search results. Image generated by DALL-E.
Collecting Digital Art – Rise of NFT Crypto Art
This article examines the rise of buying and collecting digital artwork known as NFT, or non-fungible tokens. Tied to the same blockchain technology used for cryptocurrency like Bitcoin, is it a fad, or here to stay? How will NFT impact buying, collecting and selling digital artwork? What about authenticated digital copies of fine art paintings? Will blockchain disrupt the fine art auction industry? Read more…
Is Wikipedia Good for SEO? Maybe.
Does Wikipedia Help SEO? While Wikipedia can send referral traffic and convey trust, it doesn’t help SEO directly because of their nofollow backlinks.
Ecommerce SEO Case Study – Sporting Goods Website
Case study of how SEO drives qualified traffic and boosts conversions for sporting goods website.
Blockchain SEO – How Does Blockchain Affect SEO?
This articles answers the questions “what is blockchain”, and “does blockchain impact SEO?”.
How Do SEO and PPC Work Together?
Find out how SEO and PPC – or organic search vs. paid search – can work together for better results.