Category Archives: General

Mobile Marketing Trends

Posted on May 7, 2012 by Tod Lock

When I say mobile marketing, I don’t mean a flatbed truck driving down the freeway with a billboard mounted in the back.  I mean delivering content, messaging, coupons and offers directly to mobile phones.  After all, people are adopting Smartphones … Continue reading →

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Social Networks: Caveman Marketing No More

Posted on April 6, 2012 by Tod Lock

One of the biggest impacts of social networks is their disruptive effect on marketing efforts including sales, promotions and advertising. Think about the typical sales and marketing organization at just about any company and how it resembles a caveman tribe … Continue reading →

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Monetize It! Social Media Trends

Posted on March 14, 2012 by Tod Lock

How Facebook, Twitter, Yelp, Foursquare and others convert their traffic and subscribers to cash from advertisers will determine who ends up on top according to the bottom line. Continue reading →

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A Chink in the Google PPC Armor?

Posted on February 18, 2011 by Tod Lock

There’s an offering in Google Adwords called call metrics for phone extensions. If you extend your ad with a phone number, then it can appear clickable on mobile devices with browsers, and when the (high-end mobile device) user clicks to … Continue reading →

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Spammers Go Away!

Posted on November 18, 2010 by Tod Lock

I just installed the Akismet anti-spam plug-in for comments, plus a secure contact form with a CAPTCHA code.  Hopefully this will save me from deleting 100 spam posts per week and deter all those crafty Nigerians who need my bank … Continue reading →

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Welcome to TodLock.com Version 2.0

Posted on November 18, 2010 by Tod Lock

Please pardon the construction zone that is this website.  I am searching for widgets and a secure, spam-free contact form for this new WordPress theme, plus will add social media links soon.  For now I have populated the pages and … Continue reading →

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