About

Tod Lock is a marketing professional in Dallas, TX USA with experience in computer and network hardware, software, professional services, mobile marketing and social media.  Specialties include the following:

• Mobile marketing
• Social media marketing
• Advertising and promotions
• Sales training and collateral
• Traditional marketing vehicles

Kudos – collected from clients, supervisors, and co-workers.

Tod, let me say directly, that you did an awesome job on the Check Point break out training that I attended. I was quite surprised to see you doing the training, and impressed with your level of knowledge and understanding of the product line! Thanks again for all of your efforts and support.

Katherine Hill, Sr. Manager, Inside Sales, Software Spectrum

There is no doubt that Tod has proven himself to be a knowledgeable and solutions oriented resource. He is very engaged and very receptive to offering input and suggestions. Tod is a valuable asset to our team and company!

Steve Brown, Manager of Publisher Marketing, Software Spectrum

You are really good at this marketing stuff Tod. I have met a lot of marketing people and until meeting you never really thought much of marketing people. Your attention to detail, creativity and execution of events is truly exceptional.

Joe Harris, National Channel Manager
June 15, 2006

This interdepartmental program is groundbreaking and exciting. Thanks for embracing this idea and helping us present a single voice to our publishers. Maybe we really can go from “good” to “great”!

Grace Mazar, Director of Marketing at Software Spectrum

I’ve been Tod Lock’s manager for over a year and a half. I wish him only the best and know he will be a major contributor and positive influence wherever he decides to advance his career. It has been an honor and a pleasure having him on our team.

Tod has served at the highest caliber in his role as the Marketing Strategist, managing the overall go to market strategy and execution of all initiatives surrounding many varying sizes of Software Publishers. I’ve received many compliments from his peers, my peers, from the software publishers and most importantly from our Sales Management and Representatives who deeply rely on Tod’s ability to deliver results oriented campaigns. He has only received praise for his contributions and continues to deepen his value with all stakeholders.

Tod is a highly innovative self-starter, who rarely needs supervision. He is dependable and typically exceeds expectations. He has a keen business and marketing acumen and has a knack fully leveraging the resources at hand deliver results. For example, has developed a superior marketing, business development and operational model for engaging our emerging software partners. His model has enabled Software Spectrum to develop and cultivate relationships which in many cases have grown into high margin partnerships for the company. A point in case would be BEA which has grown from $3000 in marketing investments to $190,000 and who’s sales are projected to be more than double at $2million. Consequently, Tod’s success has led to strong relationships with many emerging partners as well as incremental investment dollars leading to increased sales and profitability. This is just one example among many of Tod’s professionalism, skills and dynamic approach to delivering results.

Tod performs at a high level of excellence and is an invaluable asset to any Marketing or Business Development departments, and I highly recommend hiring him. If you’d like to discuss his attributes in more detail, please don’t hesitate to contact me.

Steve Brown
Manager, Publisher Marketing
Insight (formerly Software Spectrum